RAMMEN GØRES KLAR TIL INDHOLD

Stueetagen byder på fem højloftede haller med facader mod gode udeområder ved havnekajen og et grønt centralt torv.

Arbejdet med at kuratere passionerede operatører, der sikrer kvalitet og nytænkning i koncepter og oplevelser, er netop indledt.

“Et bykvarters sjæl er det fælles værdigrundlag, som kvarterets borgere og brugere bærer i sig. Men den opstår ikke af sig selv – den forudsætter en stærk kuratorisk strategi. Livet på PAPIRØEN vil nemlig i høj grad blive defineret af de aktiviteter, der foregår i gadeplan og i bydelens fællesområder – altså af de publikumsorienterede aktiviteter og arealer.”

CAPACITY AND FLOW

1,336,982 copenhageners … and almost 5.5 million tourists and 9 million bednights

Annual income from tourists in copenhagen and the capital region 51 billion kroner in 2019.

Figures for tourists are from 2019, as the figures for 2020-21 were affected by the global corona pandemic.

Before construction began,  a temporary food hall in the old warehouse generated a foot fall of more than 1.5 million per year!

Analyses by gehl predict a future annual foot fall of 1.9 million per year.

Key drivers

THE PAPER ISLAND’S TARGET GROUPS

Residents          CopenhagenersTourists

COMMON CHARACTERISTICS

Appreciate good quality
Are internationally oriented
Are optimistic and outgoing
Are positive about change
Are socially engaged and community oriented

THE OPERATORS  

THE PAPER ISLAND curates each commercial stakeholder so that they collectively create an ecosystem for the island. The operators crosspollinate one another, creating a desire to continue into the world of the halls, increasing the spend per head.

KEY DRIVERS FOR THE OPERATORS

Focus on the ecological, natural and green.
Involvement and innovation via dialogue with the customer.
World-class manufacturers or with world-class visions.
Collaboration across operators.
Compelling experiences. 
Personalisation and accessibility.
The sense of sharing with others.
Convenience and accessibility.